Corporate branding – baster

Development of corporate identity

Development of corporate identity and company logo

Leaving the house, you care about your appearance. When you market your product, service,
or company, you also need to make sure that your brand looks better than the competitors.
The appearance of any brand is its corporate identity, logo.

Development of corporate identity and company logo

A logo – is an individual graphic sign (picture), font or a combination of a graphic sign and font. The purpose of the logo is to reflect the essence of your business and create the necessary image.

A good logo must be distinctive, protective and aesthetic. Thus, a quality logo is an important component of the image. It informs the buyer about the manufacturer who created the product, and develops a positive attitude towards the company and the proposed product. And it is precisely because so much sense must be put in such a small symbol, the development of a logo is quite expensive.

The corporate identity is the company's philosophy, its clear and recognizable image. Proper creation of style is necessary not only for large firms, but also for smaller businesses. Corporate identity will help the company stand out from other similar companies.

The pinnacle of corporate identity, an important tool for identifying the brand of the company is the brand book. A brand is a well-thought-out system by which a product or company is identified.

Brandbook is a set of rules and instructions for using the corporate identity in general, and its individual components in particular. It gives an answer to the question HOW elements are used when designing printed products, advertising materials of the company, offices of the company, exhibition stands, and so on.

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